About me
A post pandemic perspective
After dedicating 18 years to raising our family, I’ve decided to be vulnerable and re-enter the workforce, eager to learn and take on new and meaningful challenges in sales and client relationship management. Before I decided to “mom” full-time, I worked as an account manager in the advertising, media, and publishing industries. There I learned that EQ is as important as IQ when it comes to building lasting relationships with clients and teams. This, come to find out, was a major superpower in helping raise well adapted kids too!
A few years ago, I began a boutique content services company that, while successful, took my professional attention away from the areas I am interested in pursuing: health & wellness, education, and personal development.
Skills
· Client Relationships
· Business Growth
· Management
· Contract Negotiations
· Conflict Resolution
Experience
CoNSULTANT - REMOTE / marketing & Talent Recruitment
06/2018 – 04/2023
Developed and implemented a comprehensive business model for rapid creative content production. Established and maintained relationships with key clients. Built a talented team of writers, editors, and designers and oversaw all aspects of hiring, training, and performance evaluations. Streamlined project management processes, resulting in increased efficiency. Directed the financial management of the business, including budgeting, forecasting, and cash flow management.
Increased revenue over 10x during pandemic
Grew team from 1 to 16 in two years
Oversaw campaign executions for national retail client, resulting in national Effie Award
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HEAD OF HOUSEHOLD - Los Angeles, Boston, cHICAGO
07/2005 – 04/2023
Managed myriad calendars, activities, and commitments for a household of six. Created and implemented daily routines for effective scheduling. Established budgets for utilities, food, and other necessities to maintain fiscal responsibility. Coordinated medical appointments for all family members and follow ups with specialized healthcare providers. Balanced caregiving responsibilities with running a small business using precision-based time management strategies.
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Mission Tile West - Los Angeles ca / New Business Development
08/2003 - 03/2005
Marketed high end products to architectural firms, developers, and construction companies in Southern California. Researched and pitched new business prospects. Provided business support for designers and upper management. Delivered client presentations with design partners. Cultivated relationships with domestic and international vendors. Handled inbound and outbound calls with clients and vendors to insure quick and comprehensive client service.
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The designory (an omnicom agency) - Long beach ca / account executive
05/2002 – 05/2003
Functioned as primary point-of-contact between Nissan North America’s Marketing Department and agency design team, handling all client/relationship communication on project status, health and completion. Contributed to development of brand-wide strategic marketing position for Nissan North America. Sold creative concepts and executions to clients. Formulated appropriate project solutions, estimated costs, and created timelines with team art directors, writers, and production personnel. Monitored budgets and deadlines keeping client apprised of revisions and changes. Built extensive archive of the competitions work. Circulated relevant material and competitive analysis to client/agency.
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Independent Marketing (a grey media / Wpp company) - pasadena ca / traffic coordinator
05/2000 – 04/2002
Planned and implemented strategic media, negotiated competitive media buys, and tracked campaigns for technology clients. Managed marketing projects and timelines for direct mail, email lists, print, online, & broadcast advertising promotions. Reviewed and signed off all media purchasing contracts. Tracked advertising campaigns and performed ROI analysis using DART, Doubleclick, and other industry standards. Developed and reviewed requests-for-proposals (RFPs). Fostered client, vendor, and media relationships.
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PC Magazine | Ziff-Davis Media, Inc. - santa monica ca / Advertising Sales Coordinator
02/1999 – 02/2000
Provided day-to-day support to Account Executive team of 4 that served the Southern and Western regions. Developed sales presentations and proposals and completed RFP. Created reports for both territories regarding market conditions, sales results, and team earnings via weekly reports. Led account maintenance initiatives including tracking advertising campaign success, compiling market research data, generating status reports, and liaising with clients. Prospected for new clients via telephone, e-mail and trade show networking, and updated client database. Prepared frequent travel arrangements, fulfilled media kit requests, processed expense reports, purchase orders, and time sheets.
Skills
Experience
Interest
Family & Friends (Meaningful Relationships)
Helping People Live More Fully w/ T1D
Food Chemistry
Art & Art History
Business, Personal & Professional Development
Education
California State University - long beach ca
BA: Sociology - Emphasis in Interaction & Group Relations